JASON LESTER SIGNS SPONSORSHIP DEAL WITH NIKE

ESPY WINNER AND ULTRA ENDURANCE ATHLETE JASON LESTER SIGNS SPONSORSHIP DEAL WITH NIKE

Jason Lester, the 2009 winner of the ESPY for Best Male Athlete with a Disability and the first challenged triathlete to finish the punishing Ultraman World Championships in Hawaii, has signed a one-year sponsorship deal with sports giant Nike.”This is a lifelong dream finally realized,” says Lester, who lost the use of his right arm after being hit by a car when he was teeanger.”My perseverance in my sport has paid off in so many ways, and this is probably the most exciting: teaming up with the number one sports company in the world.”

Lester’s plans are ambitious. He will race EPIC5 from May 5-9, 2011 where he will take on 5 Iron distance Triathlons on 5 Hawaiian islands in 5 Days, followed by the Badwater Ultramarathon in Death Valley, running from Las Vegas to Mt. Whitney, California ( 306 miles ) to raise money and awareness for his H2OPE 2011 ” Badwater for Goodwater ” campaign, accompanied by ultramarathon legend Lisa Smith-Batchen. Lester will finish off his season with EPICMAN CHALLENGE ® December 30th, a 7.2 mile swim, 336 mile bike ride and 78.6 mile run Non – Stop – on the island of Oahu from December 30th – January 1st, Along the way, he will co-produce a film about his life, Chasing Me, work on a documentary and book about EPIC5, and run his Never Stop Foundation. His ultimate goal to raise the funds to build the The EPIC Center in Kailua-Kona, Hawaii, a youth sports center that will provide training and guidance to troubled young people.

“Nike and I have something in common: our goal is to make every athlete the best they can be,” says Lester. “That’s why I signed with them. With Nike, the athlete always comes first.”

More information about Jason Lester can be found at www.jasonplester.com . For bookings or interviews, please contact Harlan J. Werner at 213.744.1308