SPORTS PLACEMENT SERVICE INC. CLIENT JOE NAMATH appears on David Letterman on behalf of Topps to promote their new Football line of trading cards. Namath has had a long relationship with Topps going all the way back to his rookie card in 1965. On the Lettermen show, Joe tells the story behind the making of the card and how and where the photo was taken.
“It has been twenty years since we struck our first deal with Joe and his business partner James Walsh”, said Sports Placement founder Harlan J. Werner. “It is only fitting that Joe and Topps are back as a team.” Namath spent a whole day last week doing media for Topps which included TV, Radio and Print. The day was capped off by the appearance on Lettermen.